Computer Security News

Today’s Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom and pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers and manage marketing campaigns, drive sales and boost customer satisfaction.

The bottom line with hosted CRM solutions is that they provide an efficient way for businesses to bolster customer loyalty while reducing operating costs and increasing overall profitability.

A CRM solution is a software application that allows users to access important data, ranging from a customer’s account balance to past purchases, through a single source in real time. Beneficial to countless departments within a business, most CRM solutions include these primary applications:

• Sales Force Automation: Empowers sales representatives with immediate insight into customer buying patterns; helps managers better forecast future sales; allows companies to adjust production cycles based on real-time sales figures; enables accurate assessment of the sales team’s performance.

• Marketing: Helps marketing executives better manage and design campaigns, adjust budgets, link revenue to specific advertising initiatives, create targeted campaigns, and assess campaign results.

• Service and Support: Enables businesses to provide prompt customer service, accurate product support, call-center service and proactive IT help-desk assistance.

• Analytics: Generates real-time, graphical and customized reports so that businesses can better allocate resources, gain strategic insights and optimize enterprise performance.

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